- Do you know how to improve your business website to reach newer consumers?
- Are you aware of some of the best practices that are to be followed on search engines?
- Have you considered working with a Digital Marketing agency to increase sales?
- Is your business websites suffering from low footfalls and lackluster traditional marketing?
If you have been asking yourself any one of the above questions, then this article is a must-read for you. The power of digital to transform the fortunes of business websites has been well established. If you are still unsure of how to go about it, this article is going to help you.
The world of business is increasingly moving towards the digital ecosystem. Search engines and social media continue to provide businesses with a new avenue to further their interests. Brands who are ignoring digital platforms are losing out on growing their business websites in a major way.
In this article, we will help brands explore the true potential of their brand websites. We will also look at why it is necessary for every brand to maintain a strong digital presence today.
Why every Business should have a Brand Website?
According to statistics, over 5.5 billion searches were done on Google every single day in 2019. This roughly translates into over 63,000 searches every second. In terms of potential, brands need to think in terms of numbers, data, and the potential of online growth.
Having a neatly designed brand website with SEO optimized content can go a long way in making your brand discoverable on search. Newer business websites that do not even have a traditional presence are using digital to establish billion-dollar ventures.
Everyone might have heard of brands like Amazon, Uber, Instagram, Air BnB and so on. Do they really have any brick and mortar stores? No! All of them are harnessing the power of the digital to build tech empires and earn billions of dollars’ worth of revenues.
The new-age consumer is searching the internet for discovering and buying products and services. It is important that brands maintain an active presence to be discoverable and reach their target audiences.
Factors, which can take your business websites to the next level
In this section, we will look at some important factors that are essential for a successfully performing website on Google.
1. SEO Optimised Website-
Brands should ensure that their website is SEO optimized. This means that the On-Page Optimizations, as well as the Off-Page optimizations, need to be done. This includes fast loading speed, mobile responsiveness, keyword presence and a host of other factors.
2. Clean and attractive UI and UX-
Every potential visitor who has come to a business websites needs to be attracted by a clean and simple browsing experience. This means that not only the design but the experience of moving from page to page in terms of his search needs to be well defined and simple.
3. Great Customer Testimonials on the Website-
Every new potential consumer who comes to a business websites always looks for customer testimonials. For brands looking to build faith and trust in the industry, maintaining a great client testimonials section with case studies and success stories is a necessity.
4. Define your Brand on the website and mention in details about your products and services-
What is your brand about? Why people should consider your brand? What are some of the products and services that your brand offers? These questions should find a strong and well thought out mention on the website. People explore these things and take decisions accordingly.
5. Mention your Brand Website Link on your Social Media Pages-
Social media pages see more traffic than website pages. Given this reality, it is important that your social media pages always carry a link to your brand website. People who are interested in your social media feed will always want to visit the website and buy or discover products and services in more detail.
Successful brands often work with a digital marketing agency to further and optimize their digital performance. However, before you select an agency it is important that you study an overview of their services before asking them to come on board.
Can you tell us about some other strategies to improve website performance? Give your answers in the comments section below.