A Guide To Inbound Marketing

inbound marketing
inbound marketing

Inbound marketing is a methodology with emphasizes on getting customers through informative and relevant content which helps to connect with the people who are in need of the services. In simpler terms, the fundamental includes letting people find you, generate leads and having closure to the business.

It revolves around certain marketing tactics such as – content marketing, social media marketing, email marketing, etc. It works in such a way that the buyer’s behavior is matched with the relevant products and services. For the best results, one can hire a digital marketing agency which avails inbound marketing services.

It provides an ease to the people so that they can directly meet their needs, be it a product or any service. This inbound marketing guide is super beneficial to the ones who are not known to this strategy.

Is Inbound Marketing Strategy a synonym of SEO?

No, both are different. SEO is a part of the marketing ecosystem of inbound marketing.

Inbound marketing helps in connecting with customers and drawing them directly to the website. The visitors are gained by providing valuable and informative content. The main focus of inbound marketing is to earn valuable customers by its strategies like content marketing, Search engine marketing, Social media marketing, Brand marketing, Email marketing, and others.

Talking about SEO, it increases the website’s visibility. It helps in doing better marketing in the following ways like:-

  • Analyzing the keywords and tracking the traffic to guide the content manager creating compelling, link-worthy and keyword-rich content.
  • Keep the website up to date in terms of speed and other factors affecting the website traffic.
  • Creating and syncing the brand strategy for gaining maximum profit out of it.

Outbound VS Inbound

Outbound marketing is referred to the marketing which is done while promoting the products offline such as – TV, news, radio, pamphlets, etc. It has been noticed that outbound leads cost 61% more than inbound leads and hence are less preferred. Inbound marketing is more beneficial in terms of money and customer satisfaction.

SEO end of the Inbound Marketing

Well, SEO and inbound marketing are totally different strategies inbound marketing needs SEO at some point in time. By paying attention to polish the SEO strategies, you can flourish your inbound marketing eventually ultimately leading to a good brand name. There are certain strategies you must take care of which comes under inbound marketing –


Despite the fact that Meta descriptions are not going to directly affect the ranking of the site, a unique Meta description has a lot to do with. It is a description of 160 character limit which is used to describe the website briefly.

The Meta description is expected to include the keywords which people are searching for. This way, you can attract a lot of customers to your page who was actually looking out for these kinds of services or products.


People hate reading the same content over and over again. Duplicate content depletes the credibility of the webpage and hence have a negative effect on the website ranking. Today, if your content is unique and fresh, only then it is possible to rank well and gain valuable customers.


People are generally more inclined to the sites which are fast, easy to navigate and obviously creative.

To carry forward a successful inbound marketing strategy, you must have a good site design.


As often as possible make sure that the URL must be limited to words and add dashes where space is required.

This makes the page easily understandable by the user from its URL itself making it user-friendly.

5. SEO of the website

On page and OFF page SEO are self-explanatory. Applying ON page SEO strategies would contribute to the optimization of the website’s internal mechanics while OFF page Seo techniques will help in understanding and establishing sites relationship with other sites.


You should constantly monitor your site reputation. Supposedly, an XYZ person posts a negative review saying that you have got the worst services ever, and then you should pay attention to it. Start replying them with reply backs such as – “We have acknowledged the issue and we adhere to not commit it again” or Thank you for your valuable response”. Also, reply to the positive comments. It is a very nice way to encourage and engage people with your brand. To enhance the name of the brand and build a positive identity to it, hiring reputation management personnel is a good option.


If you want to stand out of the crowd, you have to put a little extra effort. Providing unique content is the very first step to follow. Cover each and every aspect of your site. Briefly explain your products and services. Make sure your site consists of at least 300 words of engaging content and 500 words of the blog. This minimum word limit has to be followed for proper customer engagement. It not always about the quantity, quality also matters.

A blog with irrelevant information and grammatical mistakes is no less than trash to a customer. You have to give a look at what you are writing and how you are writing.


Well, title tags are the one which is displayed in your browser tab when the site is opened. It is considered the good practice to update your title tags with some attractive titles which contribute to the visitors on the website. Supposedly, you have a cooking recipe site, you can add on titles such as -“Mouth-watering dishes”, “Be a chef in a few days” and so on which lure the visitor to visit the website.


To improvise the SERP rank of your website, try to have good online visibility by opting services from a known SEO company and build strong connections with good networks. Link building is one such practice to improve the network of the website in which brand reaches out to those non-affiliated websites that can provide your brand a link. Take care that you do not buy links, do not get linked with some spammy sites and rest is fine.


If you wish your site to look organic and natural, try linking with multiple sites. A combination of a variety of links from a variety of websites is the best. This is the right path to a good Seo ranking and strong backlinking profile. Links such as – .gov, media links, .edu, blog, authority, and directories are the ones you must take care of.

Apart from that, there are many inbound verticals which will be helpful in driving the valuable traffic to the site –

  1. Blogging
  2. Audio
  3. Video
  4. Images

Most of the customers are either looking for good content, video, audio or images to search for their queries and so you must try to include all of them to gain more site traffic. So, this was all about inbound marketing.


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