What Is Mobile App Development Platform?

Online businesses have learned that only a powerful mobile strategy can deliver the desired growth. But they should not hastily employ developers to get their apps built. First of all, a business looking for a mobile app implementation needs to learn about two prevalent mobile app development approaches; custom and platform-based.

You would easily find many businesses to favor custom mobile app development due to its advantages. On the other hand, you would also find some businesses, which are doing well with platforms-based mobile apps as they allow developers to come up with the source for a mobile app that can later be converted into the code for the native environment.

In this post, we have analyzed the key characteristics of the custom and platform-based app developments so that an ultimate decision can be made.

Here are the key characteristics:

Custom Mobile App Development

When it’s a custom mobile app development, it’s purely aimed at meeting the specific requirements of users. These apps can be created with the desired security that suits particular businesses. Custom apps are also secured from unauthorized access to business-date.

The custom design allows developers to build exemplary design experiences that are customized to meet the needs of users or products. The custom approach also requires building a product from scratch which means developers are independent to create the functions and features as required by a business.

Platform-based Mobile App Development

Almost all businesses need mobile apps to survive in their industries, but not all businesses are technically sound to implement apps. This is why we have mobile app development platforms that help anyone to create apps without any knowledge of coding and development. They are cost-effective and, they require minimal development efforts.

There are certain challenges associated with mobile app development platforms. The big one of them is having the little possibility of creating unique experiences for UX and UI.

Also, these platforms normally use web-based technologies, which means apps created with them would not be able to exploit a device’s all capabilities as similar to a native app can do. The leading mobile app development platforms are PhoneGap, Appcelerator, Corona SDK, and so on.

Advantages of Using a Mobile Application Development Platform


There is no or little scalability available with platform-based mobile apps. Things are fixed and tightened to their corners. There is no or limited freedom for desire customization.


Yes, there is proactive support available with each of the platforms rely you on for your mobile app. Leading platforms provide full technical support to make the implementation easier in comparison to native technology-based apps.

Update in synchronization

There is a lot of revenue associated with updating the platforms and, that’s why always get timely updates.

Delivery speed

There is modest work required to launch a platform-based app and, thus these apps can rapidly be delivered and implemented.


The cost of an app is the key attraction. Platform-based apps surely cost lower than custom apps. If your businesses need an economical way to go mobile, the platform-based approach is just for you.

Advantages of Custom Mobile Application Development

  • Apps created with the custom approach can easily be scaled as per the changes in requirements, trends, and technologies.
  • Custom mobile apps can easily be controlled for each and every nook and corner it has.
  • Custom apps are more secured and can easily adopt enhanced security features
  • Custom apps do support almost every feature and function of smartphones. This support is still not available for apps based on particular platforms.

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