Mobile App Analytics

Essential Mobile App Analytics Tools to Build Mighty Mobile Apps

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Finishing a mobile app development process is not an end, but it’s the beginning of the app lifecycle. To stay competitive or augment productivity, whatever the aims of your app development, analytics tools are awesome to get insights into app usage, its users, and conversions.

Here are the top ten tools listed to provide just some hints, but a final choice made by your mobile app analytics team or company will prove the right approach.

Introduction:

An app for business became an integral part of it when it developed with true spirit to attain the intended goals thanks to an increased usage of mobiles in all spheres of our life including shopping, accessing professional services, and everything possible with a mobile app.

It inspires the business to see how the abused by the customers & how it can be improved. Similarly, when an app developed by an ‘App Entrepreneur’ for monetization purposes, the client always asks her/his Mobile App Development Company to show the way how they can dig data to measure app performance at the client’s perspective.

In both cases, app analytics takes a significant role and helps app owners or developers to show various data they are interested in. The point of interest for app analytics become the metrics or parameters for the app analytics software or services.

Thus, app analytics software may help in:

  • Tracking your online business progress
  • Seeing how in-app ads are converting
  • Looking at an app download rate
  • Getting ideas regarding the usage of the products or services offered via the app
  • Accessing data pertaining to the branding of business or service
  • Measuring ROI for the entire app project
  • Segregating customers in various categories

These are some instances only, but possibilities are infinite with a powerful app analytics solution when employs righteously. However, the listed-above metrics are just outlines of some basic metrics defined technically by the global analytics community. For instance,

  • Acquisition – The app acquires users from different channels.
  • Activation – initial experiences with the app.
  • Retention – the number of users who opened the app frequently after installation and initial usage.
  • Referral – users who have gained positive experiences with the app and ready to share it with others through various channels including social media.
  • Revenue or ROI – monetary expressions of the app users and actual income as ensues

The app analytics terminology list is long and useless to mention all here. The main thing is to know the app analytics tools and how those can add value to you.

Therefore, I have summed up a long list of app analytics tools into three categories as mentioned below.

  1. Marketing Analytics – measures metric pertaining to app marketing or products/services marketing
  2. In-app Analytics – measures behavior and activities of app users during the app usage
  3. App Performance – measures the metrics related to app performance with aims to improve productivity and operability

With these insights, I would like to jump on the core subject of our post, and

1 – Google Analytics for Mobiles

Intro:

Google Analytics, basically a website tracking tool offered by Google, Google has expanded its reach from desktops to mobile browsers and capable of tracking mobile web apps too.

Therefore, it is a kind of hybrid app tracking tool working on the web as well as mobiles.

Features:

  • It is strong at marketing analytics and also help in in-app analytics as well as app performance metrics tracking.
  • If GA integrated with AdMob, the tracking of paid ad campaign becomes a soothing experience for the online marketers with a vast audience present on the mobile devices.
  • GA also allows marketers to leverage their data across the other products by Google easily.

Price:

It is available almost free of charge and the access of some advanced features on premium packages only.

2 – Flurry Analytics

Intro:

Yahoo backs flurry. Being a traditional mobile app analytics tool, Flurry has earned a big reputation in the market and gathered more than 250K developers in its community and analyzed 8K apps with 10 billion sessions per day.

Features:

  • It allows app performance analysis free of charge while rests of services are paid.
  • It covers five apps at a time in its analytics reports.
  • It permits customization for data view, tracking user actions in the app, and conversion path analysis.
  • Flurry Persona is the best offer to know the interests of users.
  • Flurry has machine learning abilities to make predictions regarding demographics with accuracy.

Price:

Free as well as premium packages.

3 – Fabric App Analytics

Intro:

It is a highly popular mobile app analytics tool used by giants like Instagram, Vine, Snapchat, Coursera, and others.

Features:

  • It offers Crashlytics for crash reporting as a lightweight, accurate, and powerful tool.
  • It provides insights on app users and their behavior in the app.
  • Provide opportunities for monetization using ads

Price:

Free as well as premium packages.

4 – Appsee App Analytics

Intro:

It is an excellent tool for analyzing UX and user behavior through extensive reporting. Therefore, product managers and developers use it the most to obtain the user data for the performance so they can enhance it.

Features:

  • It is easy to integrate, setup, and record the user sessions with playback options.
  • It provides touch heat maps and real-time analytics to engage the users in the app.
  • App crash analytics, One Line SDK integration, and automatic UI detection.

Price:

Free as well as premium packages.

5 – Localytics App Analytics

Intro:

It is a marketing service besides the mobile app analytics tool and provides monitoring features to track user behavior in real-time. It is a cloud-based product and used by Skype, HBO, eBay, and the New York Times.

Features:

  • It provides user insights, trends of retention, identifies the valuable users, and real-time tracking of user engagement metrics.
  • It offers features for personalization through messages, ads, and campaigns through the in-app message and pushes notification.

Price:

Free as well as premium packages.

6 – Country for App Analytics

Intro:

It is an open-source project for mobile app analytics solutions and services. It offers good support for large integration, custom development, and training.

Features:

  • It has a user-friendly interface with real-time analytics.
  • It permits the use of own server to host the applications and services.
  • It boasts of 90+ features and functionality for app analytics.
  • It provides SDK to integrate almost all mobile OS platforms

Price:

It offers a one-month free trial to get familiarity with it.

7 – Geckoboard

Intro:

It is a cloud-based SaaS application used to measure key metrics of mobile apps and major brands like Airbnb, Netflix, and slack are using it.

Features:

  • It provides easy integration of data and configuration features.
  • It comes with an intuitive drag-n-drop UI
  • It offers API to create a customized interface for marketing, sales, support, and other teams working on it.
  • It is easy to integrate with Google Analytics and provide a summary of crucial data from various services.

Price:

It has flexible pricing models that start with a free trial of a month to premium plans for startups, growing up, and established companies.

8 – Apsalar or ApScience

Intro:

It is a popular cloud-based solution for analytics, attribution, audiences, and distribution. It is easy to use and understand the data it provides.

Features:

  • It has data retention capacities for two years, so app insights come with some long-term metrics such as LTV, ROAS, ARPU, and much more.
  • It has a unique app marketing spend (Expenditure) tracking system with different models such as CPI, CPC, CPA, and CPM.
  • It allows an analysis of the app user cohorts against any of the time periods within two years.
  • It helps in the diagnosis of uninstalling metrics.

Price:

It is mainly a free tool but has some premium plans too.

9 – MixPanel App Analytics

Intro:

It is another popular mobile app analytics tool for product people to get deep insights. It is an event-based app analytics tool ship with your app enhancing features.

Features:

  • A better understanding of app user behavior, app journey, and app performance.
  • Give insights into app acquisition, and app activation flows to improve both.
  • It also gives data on user retention and conversion funnel to improve it.

Price:

It has a free version with some data limits while the paid version is rich in features.

10 – Appsee

Intro:

It is a low footprint solution for getting detailed insights into your app performance.

Features:

  • It allows the recording of user sessions to capture user interactions while using the app, and its playback helps developers to understand the underlying causes that lead to the development of various tissues in the app lifecycle.
  • It provides touch heat maps to discover user navigation and interactions in the app.
  • It gives crash reporting along with relevant videos.
  • It provides real-time analytics and alerts

Price:

For startups, it provides a free trial and comes with flexible packages.

Conclusion:

Besides the listed top ten, there are dozens of mobile app analytics tools to intrude into mobiles and get complete insights of app usages as well as draw strategies to win the battle of marketing, enhance productivity, and augment performance.

Are you an app entrepreneur or a business looking for tech help to make the right choice among the heap of mobile app analytics tools? SysBunny has a veteran Mobile App Development Team and also provides consulting services to get tech things right concerning mobile apps.

Would you like to share your thoughts on mobile app analytics tools and their usages?

Author Bio:

Roma Kapadia is an SEO &Research Analyst at SysBunny, an iPhone, and Android app development Company. Reading and writing about innovation, technology, and always keep exploring new things in the emerging IT field. She is responsible for marketing the services and offerings of the company with the right zeal and pitch. She has a knack to understand client needs and flairs to offer a viable solution.

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