Master Data Management: An Exclusive Guide For Data Governance Professionals

Master Data Management is not something that can be taken lightly. If you are an enterprise that deals with data every day and their judgments are data-driven, then master data is the most important asset for your company.

Master data management has been there in the market for quite a while, and like the other IT practices, it has also gone through several tests to make sure that they are worth the enterprise time.

The concept of Master Data Management surfaced in the 1990s. It was introduced to collect all the relevant, accurate, and consistent data for the marketing companies. A well-planned master data holds the authority to describe your business in the form of numbers and pictorial representation.

With the Master Data at your disposal, you have an authority point of reference that will help you with much better data-driven decisions. The first step towards Master Data Management is to formulate a framework that will go well with your company. Once the framework is complete, you can aggregate the collected data, filter it out according to your needs.

How does Data Governance use master Data Management?

Master data is all the information that your company has been collecting to date. These data might not be of any value while they are in scattered form. However, once these data are pruned and filtered out correctly, they show valuable business insights.

This is where Data Governance comes into action. It is the job of the data governance to ensure all the data are filtered and categorized accordingly. After the data are categorized, they can be represented in the form of graphs and charts. These graphs and charts act like valuable data while making business decisions.

Master Data Management: Best Practices

Only having the Master Data at your disposal will not get the job done. You need to use the data effectively to see the results.

Here are some of the best Master Data Management practices in 2020.

MDM is more than technology

While there are several tools and platforms to understand the right use of the master data, these data cannot be used effectively if you do not have an executive taking sponsorship of the job. It might seem very easy to collect the data, but when you are actually in the field of work, you will find how much resistance makes culture, politics, and inertia offer.

Right size your data

Like any other plan, master data is effective with small databases. When small databases are part of the master data, you can easily control the data flow. You can easily prune out the weed data and can keep the crop data for yourself. This way, you will also be able to ensure the quality of data and its consistency.

Modular approach

Modular approaches are the best when you have a low budget and want to gather the most reliable master data. For instance, you can start with small module projects and master data. You can use this master data to bring effective results. This way, you gain the company’s support and more funding to collect more complex master data.

Consider Ai/ Machine Learning

When you are handling huge data, it is important that you take help from artificial intelligence and machine learning. There are many vendors that offer their MDM services by showing how well they can use AI and machine learning to scale up the master data. Vendors like the gartner mdm magic quadrant are using the AI and ML’s full potential to use the master to its fullest.

Though machine learning is a bit complex for beginners, if you have an expert in machine learning, you will produce great results.


Master Data Management technologies are one of the old school technologies that have been in the market for decades. However, after seeing hope much the businesses have become data-oriented, the master data management has found a market for itself. MDM helps the enterprise manage the data overflow caused by the explosion of high data volumes.

More Great Contents