Changing the migrating domain name of a website is scary to a lot of webmasters. This is because they anticipate that it will affect the organic traffic and the SEO ranking of the site. If you intend to transfer the domain name, then you should primarily focus on keeping this transition seamless and make sure that the search engine identifies the new page, and they rank well. Often different errors demotivate the users and have a negative impact on the ranking of the page on the search engine.
Thorough research about the domain
A domain name is linked with different metrics like trusts and authority, various characteristics like GEO location signals, domain age and also to hyperlinks. There are a few steps that webmasters need to follow so that these changes do not affect their web presence.
- It is important to notice the domain’s TLD as it affects the ranking.
- If you are purchasing an aged domain, check the WHOIS records, and also whether it has indexed pages on different search engines or not.
- You can also add this new domain to the tool of the search engine, to check whether there are any warnings regarding those.
- Make sure that it is not banned by any major search engine and if it has been restricted because of spamming then file a request for reconsideration before migrating domain name.
Steps for a smooth migrating domain name
You can start the process of migration by uploading an HTML page to your new domain as this allows search engines to identify and index the new one. These search engines have mechanisms to detect the parked domains. The inclusion of new content to the new website will enable search engines to detect it as a real one and not a parked one. To avoid any future hiccup in the SEO ranking, you can follow a few basic steps.
- Do not move all the pages to the new one, instead of transfer parts or segments of it.
- Start with transferring a subdomain and then test whether the process was successful.
- After few weeks validate the effect it had on the ranking.
- In case, you want to merge different websites to a new one then start validation with the one that generates the lowest traffic.
Redirect pages to the URL
The next step that webmasters need to take is to upload files, images, and pages to the new website. In case, you want to change the path or structure of the new website, then note them down as it enables to map the URLs of the old page to the new one. After you are through with uploading the content and images, then you need to place redirects from the old one to the new one. This should be done on the page level that is individual pages should be redirected to the URL of the new page. You can also use 301 redirects as it allows passing the new metrics and characteristics to the new one easily.
Use tools for transition
An important tool to help this process is the one that enables the change of address found with major search engines. This tool helps in transition at the site level, which enables the search engine to identify that the change has occurred on the domain level and not of a specific page. You need to register both the old and the new website to this tool and specify that the old website has been transferred to the new one. Though 301 redirects transfer the majority of the anchor text data and PageRank, it is important to update the backlinks that indicate the old pages and link the new pages directly.
There are tools available to rest the major backlinks of your website. There are tools available to rest the major backlinks of your website. Change of the domain is among the major updates that can do. Before transferring, it is important different aspects to ensure that you do not lose any web traffic.