The animation itself sounds fascinating and enticing, but when it enters into the territory of branding, it creates a next level impact on the viewer. Many web developers use subtle animation on their websites, however, when used apart for drawing attention only, it simply elevates the effectiveness and enhances user-experience greatly. Animation makes the experience much more engaging and increases online exposure of a brand. Being on trend these days, it can let you enjoy high rankings on many modern browsers. Apart from these, there are many reasons as to how animation can help you create a more compelling user experience.
To Aid Usability
People like to experience a more humanly behavior, hence marketers are involved in finding ways that can help them create such gestures. With animation, you can aid usability quite easily. For example, creating an impact that upon the wrong entry of email id or any sort of information will shake the dialogue box. It will shake much like a human react. In this way, you will be able to add a personality to your web features.
Most commonly, the type of animation that is seen is hover effects for links and buttons. It is the most common place for buttons to animate by hover to highlight interaction. Users are so used to animations that it sometimes looks weird if they find no effect while hovering and scrolling on the website. Similarly, if a user hovers over a picture and if it compromises its opacity than this would mean it has a link concealed in it. This will catch the visitor’s attention while navigating the website.
It Reduces Friction
Animation plays an important role in reducing friction within a site. If a site is huge, having tons of graphics and content files then ultimately it requires more loading time. As a fact, people usually have a short attention span and such prolonged waiting increases the risk of bounce rate. So, in such a situation, a dancing balloon or an interactive character can buy some time and entice the viewer while holding his or her attention until the time the page gets fully loaded. Animation in the field of website development is crucial and useful as well. It can be very helpful in capturing the attention and spurring the interest of the target audience. With it, you can cover all your pre-loading time, blank pages, and little bugs that often creates a huge impact.
It Reinforces the Site’s Personality
Animation reinforces the personality of a website. Every different category of a website has some elements and aspects that differ with one another. A corporate website would not look more appealing having a bouncy or dynamic transition of pages and features rather than a smooth and sleek one. Similarly, you can animate many different aspects of your site with animation. You can create compelling gestures, features, and transitions that can enhance engagements and interaction with customers with your brand. Tailor the transition to match with different areas and subjects of your brand and portray the best of you.
It Creates a Flow
The modern responsive website has many in-site pages. Web developers have to create a flow within the navigation into each of these pages or else the entire website will lack the attractiveness. Getting involved in coding and backlinks is a tough job, in such situations animation acts as a saving grace. It skillfully creates a smooth flow and transition within every feature of a site. The transition is so enticing that it quickly covers the bounce rate helping developers create a masterpiece that can expect a good ranking in any modern browser.
To Wrap Up
Users today are driven visually, and animation is a technique that can create an imagery impact. Any moving object on a static site captures the chasing eyeballs quickly, on any site. Hence, with animation, you can predict a prosperous future of your site as more and more target audience will get connected to you. In London, experts at a Web Development Company are working on techniques that can be very helpful in drawing attention with animation. The subtle movement of objects, proficient transition of elements, flawless flow within the interface and engaging characters are some of the best traits of incorporating animation in your web development.