For a business having a website is of utmost importance, as a website is something that documents your art and work.
It also gives you a chance to control what you want the public to see, a chance to see your work, its quality and its relevance in their day to day life.
Having your own website is the most ideal approach to parade your work, and put yourself on the mark for your competitors as well as the clients.
But making your own website for a new venture or an old one is a tedious and overwhelming process. So here are some tips that will ease your work and give you a perfect website.
10 secrets that make a perfect website:
1. Have a logo that reflects your business/brand
Having a logo for your business is crucial as it is through this logo that people recognize your brand and website.
The logo is the image of your business and will go on your business card and advertising in the event that you ever have a craving for publicizing.
In this way, while settling a logo, keep every one of these things in your brain.
A logo ought to be basic and exquisite not extravagant; it ought to be short, appealing but rather engaging. It ought to be intelligible whether utilized as a part of shading or highly contrasting. Likewise, above all it ought to have the capacity to do equity to the kind of photography you do. Lastly, if you don’t want to spend huge money for designing the logo, you can try Canva’s logo maker tool. It’s absolutely free and can help you design a decent logo within minutes. Although you are looking for an expert level logo, hire a designer.
2. Know the layout or design for your website
Layout of the website is the foundation of the whole site, which determines how it will look visually. So it’s pivotal to have a layout that best describe your business and showcase all the work and aspects of your business.
Whether your site would have section in stripes or columns as both these provide a different visual and experience to the client, which can have a huge impact on your business.
3. A mobile savvy site
In this mobile savvy generation, having a website that is easily accessible on smartphones is pivotal. Half the traffic a website generates is through these cellphones, as people while commuting or in any social gathering pass time by using their phone to check out various sites.
So while designing, make sure that the site runs smoothly on phones. Make sure the website loads without error and is not too slow. Many people often search restaurants or look for articles on the phone and actually follow it, so if you want your website to work make it mobile savvy.
4. A must section of FAQs
While going through the website, clients may ask you questions regarding your work, or about your products and etc. They mail you such queries and many times more than one person asks the same questions.
So, make a list of the most asked questions and show them on the website under the ‘frequently asked question’ tab.
5. Make the website secure
It’s important to make the client feel safe and secure while browsing your website especially if the business is for selling things. Client would love to work with you if you respect their privacy and have a secure line for financial transactions.
For this purpose, there are many tools like VeriSign, TrustE, Entrust and GeoTrust.
6. Make an online presence
The significance of having a social media presence can’t be overstated more. Everybody is on social media and it’s the correct stage to advance your business, inspiring the brains of individuals with your work and keep up the customer base. Your website should be linked to all your social accounts so that people can access it from their only.
Instagram and Facebook are awesome tools to make an online nearness. Simply post your work through photos or video. Including your site or contact points of interest, is a great way to make sure that opportune individuals find you without a doubt.
Remember to post routinely and blend it up.
7. Have a clear navigation system
Always be sure about the goals you want to achieve through your website and make it such that people can navigate easily. No one likes complex website where you spend hours to find a single tab useful to you.
So if the site is about photos make tabs for that; if it’s for enquiry or placing in order, design it accordingly.
Navigate the site through simple tabs like home, contact me, enquiry etc. don’t complicate it with big words.
8. Always have a tab for contact and information
Many websites have no contact information or less of it, and people are stressed about how to reach the particular people. It’s an absolute must to have a separate page where all information like the name, address, email, phones no etc. are found.
Also, information column is just not for contacting, it also means telling them about your business, or having an elaborate menu if the website is for the restaurant. These facts help people and they find what they are looking for.
9. Avoid over the top things for a website
Until you have a music website, don’t play music on your site. Its distracting, also, there is no need for auto playing a video, it looks tacky.
Never use too much text or any type of media as it will only slow down the loading of website making your traffic thin.
10. Use slideshow to highlight your work
A Slideshow features impress the viewer and provides you with an opportunity to emphasize the aspect of the website where you have products or information that you wish to promote more.
This feature is customizable so one can keep adding new information in it.
So friends, all ready to design an awesome website? Don’t forget to follow these tips and share your experiences in the comments below.