What Are The Differences Between A Custom And Platform Based Mobile App Development

The online businesses have learned that only a powerful mobile strategy can deliver them desired growth. But they should not hastily employ developers to get their apps built. First of all, a business looking for a mobile app implementation needs to learn about two prevalent mobile app development approaches; custom and platform-based.

You would easily find many businesses to favor custom mobile app development due its advantages. On the other hand, you would also find some businesses, which are doing well with platforms-based mobile apps as they allow developers to come up with the source for a mobile app which can later be converted into code for native environment.

In this post, we have analyzed the key characteristics of the custom and platform based app developments so that an ultimate decision can be made.

Here are the Key characteristics:

Custom Mobile App Development

When it’s a custom mobile app development, it’s surely aimed at meeting the specific requirements of users. These apps can be created with desired security that suits the particular businesses. Custom apps are also secured from unauthorized access to business-date.

The custom design allows developers to build exemplary design experiences which are customized to meet the needs of users or products. The custom approach also requires building a product from the scratch which means developers are independent to create the functions and features as required by a business.

Platform based Mobile App Development

Almost all businesses need mobile apps to survive in their industries, but not all businesses are technically sound to implement apps. This is why we have mobile app development platforms which help anyone to create apps without any knowledge of the coding and development. They are cost effective and, they require minimal development efforts. There are certain challenges associated with the mobile app development platforms. The big one of them is having little possibility of creating unique experiences for UX and UI.

Also, these platforms normally use the web based technologies, which mean apps created with them would not be able to exploit a device’s all capabilities as similar as a native app can do. The leading mobile app development platforms are PhoneGap, Appcelerator, Corona SDK, and so on.

Advantages of Using Mobile Application Development Platform


There is no or little scalability available with platform-based mobile apps. Things are fixed and tightened to their corners. There is no or limited freedom for desire customization.


Yes, there is proactive support available with each of the platforms rely you on for your mobile app. Leading platforms provide the full technical support to make the implementation easier in comparison of native technology based apps.

Update in synchronization

There is a lot of revenue associated with updating the platforms and, that’s they why always get timely updates.

Delivery speed

There is modest work required to launch a platform based app and, thus these apps can rapidly be delivered and implemented.


The cost of an app is the key attraction. Platform based apps surely cost lower than custom apps. If your businesses needs an economically way to go mobile, platform-based approach is just for you.

Advantages of Custom Mobile Application Development

  • Apps created with the custom approach can easily be scaled as per the changes in requirements, trends and technologies.
  • Custom mobile apps can easily be controlled for each and every nook and corner it has.
  • Custom apps are more secured and can easily adopt enhanced security features
  • Custom apps do support to almost every features and function of smartphones. This support is still not available for the apps based on particular platforms.

Author Bio. :- Sofia Coppol is a digital marketing expert in Rapidsoft Technologies, a prominent software product development company offering Restaurant app development, mobile app development and product development services across the global. She loves to write on latest web and mobile technology trends, startups and enterprises.

1 Comment

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