Many individual’s/website owners are not even aware that their website is slow leading to loss of visitors! For those who are aware, are clueless about how to improve website loading speed and thus, how to retain website visitors.
If you wish to know, then you are at the right place! That’s because, we are going to list out some of the best ways to make your website faster and keep more visitors.
1. Keep/Place your best “above the fold” :
“Above the fold” implies anything that a visitor is able to see on their screen without the need to scroll down or click. Let’s be honest, visitors settle on their instant decision to remain on your site or not before they ever look down the page. So dependably put your best stuff at the top of the page. What’s more, expecting that upwards of 50% of the traffic will originate from tablets and mobile, this is significantly more vital to make a point to put your best foot forward, similar to the big promise or advantage of them remaining on your site, right there at the top.
2. Reduction in server response time :
Your aim is a server response time of under 200ms (milliseconds). Furthermore, on the off chance that you follow the tips in this blog, you’re already on the path to accomplishing this.
Google recommends utilizing a web application monitoring solution and looking for bottlenecks in performance.
Digital Marketing Training would provide you with valuable insights into increasing website speed and how to retain website visitors.
3. Cut down on the number of plugins used on your site :
More than desired number of plugins eat up your site’s speed, pose security issues and frequently lead to crashes and other technical challenges.
Tip: Deactivate and get rid of any undesired plugins. At that point, delete any plugins that slow down your website’s speed.
Attempt selectively disabling plugins, and measuring server performance. Thusly you can distinguish any plugins that mess with your site’s speed.
4. Reduce HTTP requests to the minimum :
As indicated by Yahoo, 80% of a web page’s loading time is invested downloading the diverse pieces-sections of the page: scripts, images, flash and so forth. An HTTP request is made for every single one of these components, so the more on-page elements, the more time it takes for the page to render.
That being the case, the snappiest method to enhance site speed is to streamline your design.
- Streamline the quantity of page elements.
- Blend multiple style sheets into one.
- Make use of CSS rather than images at whatever point feasible.
- Script reduction and placing them at the base of the page.
Keep in mind, with regards to your site, slimmer the better.
Tip: Initiate a campaign to decrease the number of elements on each page. With this, you can reduce the number of HTTP requests required to make the page to render-and you’ll essentially enhance the site performance.
Join a Digital Marketing course and get to learn website optimization from the experts.
5. Easy navigation :
A simple to navigate site not just implies that it is free of clutter and simple to discover everything, except it is likewise basic that you don’t possess any broken links and that you make it consistent to discover what your visitor is searching for.
This should be possible with navigation bars indicating diverse categories or “Should read blogs”, and it additionally can mean making a simple to follow funnel of where you wish individuals should go. Do not leave them guessing on where to click next, spell it out and make it self-evident! Worst scenario is they leave, and in the event that you spell out precisely what you truly need them to do and they leave, at that point they were leaving at any cost.
Having your website simple to explore is the best approach to keep the viewers on your site for long.
6. Allow browser caching :
Once the page has been stacked and the diverse components put away in the user’s cache, just a couple of elements are to be downloaded for resulting visits.
As per Theurer’s test, that was only three elements and .9 seconds, which saved about 2 seconds off the load time.
Static assets ought to have a cache lifetime of minimum seven days. For third party resources such as ads or widgets, they ought to have a cache life of no less than one day.
For every single cacheable asset (JS and CSS documents, media files and so forth.), set Expires to at least one week, and ideally up to one year later on. Try not to set it to over one year later on in light of the fact that it violates the RFC guidelines.
7. Video content :
For what reason does video work so well? Individuals today appear to incline towards watching over reading, so, give them what they need! What’s more, on the off chance that you ever do a video on YouTube, make a point to embed it on your site as you certainly need them viewing on your site as against YouTube, in light of the fact that Google rewards your site for keeping visitors on for longer duration. YouTube still checks the watch on your site as a view.
These were some of the best ways you can try out for increasing site speed and thus retain more visitors.
Become a Digital Marketing professional by joining Digital Marketing training at Digital Trainee.